Black Friday is rapidly approaching, and many retailers have already offered early deals. This shopping event is known for significant discounts across various categories, making it essential for consumers to strategize their purchases. Here’s a comprehensive guide to help you find the best deals in Australia.
What is Black Friday?
While a relatively new concept in Australia, it’s been a big deal in the United States for years when retailers took advantage of the day after the traditional Thanksgiving Day holiday.
Black Friday is a major shopping event that occurs annually on the fourth Thursday in November. It marks the unofficial start of the holiday shopping season and is famous for offering significant discounts and promotional sales across various industries, including retail, electronics, fashion, and more.
What started as a single day of deals often spans an entire week or even a month, with some retailers offering “pre-Black Friday” and “early Black Friday” deals.
For consumers, Black Friday represents an opportunity to purchase holiday gifts at lower prices. It marks the beginning of the holiday shopping season for retailers and boosts yearly sales figures.
when is black Friday sales in Australia in 2025?
In 2025, Black Friday falls on November 27th, one of the biggest shopping days of the year in Australia. This event is eagerly anticipated by those who want to score top deals and start their Christmas shopping early.
During Black Friday 2025 in Australia, several retailers are expected to offer significant discounts across various categories.
Who has the best deals in Australia in 2025?
For Black Friday 2025 in Australia, which falls on November 29, consumers can expect a wide range of enticing deals across various categories. Here are some highlights of the best deals anticipated:
Amazon
Amazon’s Black Friday sale runs from November 19 to December 2 2025. This two-week event features discounts on a wide range of products.
Books
QBD Books
Booktopia
Kobo Australia
Health & Fitness
Zap Fitness
- Membership Offer: Join for a $0 join fee and receive 6 weeks of free membership.
Genesis Health + Fitness
Fitness Warehouse
Discounts are available on home gym equipment like treadmills, stationary bikes, rowing machines, and weights.
World Fitness Australia
- Up to 60% off on fitness gear, including dumbbells, benches, yoga mats, boxing equipment, and cardio machines like treadmills and spin bikes.
Fashion Deals
Wittner
ASOS
The Iconic
Up to 40% off fashion, beauty, accessories, and home items.
David Jones
Cotton On
Nancy Ganz
Mango
- Discounts of up to 50% off sitewide.
Smilie
Mecca
promotions on cosmetics and skincare products.
Wittner
Platypus
50% off selected men’s, women’s and kids.
CASETiFY
Buy 1, Get 15% off; buy 2, Get 25% off; buy 3+, Get 30% off
NakedVice
Christopher Esber
Country Road
Myer
Discounts on premium tech, beauty, fashion, and appliances, with offers up to 50% off
Activewear
City Beach
up to 70% off selected men’s and women’s.
Also buy one full-priced item, and get 50% off the second.
Superdry
Shop 30% off sitewide and 60% off sale items.
Beauty and Personal Care
Sephora
Adore Beauty
Priceline
Revolution Beauty
Mermade
Jewelry and Accessories
Michael Hill
- 40% off selected silver pieces and 20% off selected gold and gemstone pieces from November 11 to December 2.
- 30% off selected engagement rings from November 25 to December 2.
Mejuri
- 25% off with a minimum spend of $150, available to members from November 21 to 24, and to the public from November 24 to December 2.
Saint Valentine
- Offering up to 60% off sitewide, plus an extra 10% off for loyalty members from November 4 to December 2.
Etsy
Swarovski
- Discounts are expected, with details to be announced closer to the sale.
Home and Lifestyle
Bed Bath N’ Table
Temple & Webster
Sleep Republic
Emma Sleep
Hommey
Typo
Sheridan Factory Outlet
Technology
Samsung
Dyson
LG
Kogan
Pets
Petstock
EzyDog
VetSupply
Rover Pet Products
PawPawUp
Petbarn
Toy & Games
Toyworld
Look for discounts on popular toys and games.
Also Read : Best Black Friday Deals and Discounts in New Zealand
Shopping Tips
- Start checking early sales as many retailers have already begun offering discounts.
- Plan for your wishlist items to maximize savings during the official Black Friday weekend.
Be prepared
What is the trick to finding a good deal on Black Friday? Be prepared. Know what you’re looking for, see the places offering the best deals, and devise a game plan. If you’re shopping online, this may mean adding it to your wishlist or basket for quick checkout when Black Friday starts.
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